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A Cloudy Information Day
Today’s date reminded me that I needed to do some basic work on how Google sees my sites. I’ve been working on my home page a lot lately, trying to update from the unruly behemoth of the last two...
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Convincing Clients to Cross-promote
I’ve said before that the Google bot has become a very good reader. When it reads your pages, it takes note of your various subjects, how they fit together, and how you’ve used those subjects in your...
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Turning Crumbs into Meals
If a site is close enough to yours subject-wise, and has any page rank on the home page at all, exchange links with them. Like-minded sites, regardless of their rank, are extremely valuable. So are the...
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Link with Your Clients and Suppliers
Sometimes I forget the obvious. When Google’s caffeine update went completely into effect, my Los Angeles catering client slipped a few notches. My initial reaction to slips is to immediately build...
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Don’t Be the Missing Link, but Evaluate before You Link Back
When link building, I tell my clients that the best links will come from those they ask. If you’re running a beach accommodation in Hawaii, for example, you’ll want to contact everyone in the area who...
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Don’t Count on Karma
I’m lazy. But when it comes to publicizing sites, I still do the work. Because I know that I can’t count on the other lazy people on the internet to do my work for me, even when the cause is a good...
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Google is a good reader, LDA version
While I don’t get all the technical talk, the gist of this article at SEOmoz is that, as I’ve said before, the Google bot is a very good reader. I ran the LDA tool (Latent Dirichlet Allocation, or...
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Political SEO
Five years ago, I wrote a post on the Daily KOS about political SEO. At the time, there just wasn’t much interest. Now there is. Chris Bowers has started a series called Grass Roots SEO. That link goes...
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Real Time Brand Management
If you’re a brand manager or SEO consultant, you’re going to want to monitor what’s going on in the global social network in regard to your brand, site, or event. While I’m not big enough to warrant...
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New Natural Skin Care Client
We were recently hired by a local natural skin care products manufacturer from Cooperstown New York: Goldpetals. Ellen White Weir is the owner, and she makes all kinds of natural skin care products....
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